The Buyer’s Mindset Checklist is a quick, practical resource that helps you align your message with how modern buyers think—so you can stand out, spark interest, and start stronger sales conversations.
The average B2B buyer encounters 1,200 - 2,000 touchpoints per week.
That’s a 200–300% in fifteen years. They’re not engaging—they’re filtering, deleting, and ignoring anything that doesn’t offer immediate relevance or clear value. If your outreach doesn’t grab attention immediately, it gets ignored.
58% of buyers say salespeople fail to differentiate their offering (Harvard Business Review)
60% of deals are lost to “no decision”, not to a competitor (Forrester Research)
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Frequently Asked Questions
The toolkit includes the following sales tools that equip you to drive greater sales results: 1) Stahekolder Persona Guide, 2) Stakeholder Map Worksheet, 3) Vitamins & Painkillers Worksheet, 4) Bold Message Builder Template, and the 5) Bold Message Checklist.