- Accelerate your success by cultivating a high-performing sales mindset
- Harness the power of understanding your customers' pain-vs-gain perspectives
- Define the personas of your target leads to sharpen and strengthen your sales message
- Develop impactful stakeholder maps to guide your sales strategy like a GPS
- Craft persuasive Power Statements that inspire customers to take confident action
We’ve modernized sales training to help you achieve your top sales priorities through an efficient and proven process used by top corporations.
Backed by research, science, and real-world application, our SalesEdge Playbook sales training course delivers a results-driven curriculum that integrates the modern sales process, a full spectrum of selling skills, and state-of-the-art sales tools into one comprehensive, high-impact system. This empowers you to immediately improve performance at every stage. Here's how:
✅ Master the sales fundamentals and expert techniques at each stage of the modern sales process: Prepare, Engage, Advance, and Lead.
✅ Customize and apply our SalesEdge Playbook’s powerful tools to your business—maximizing impact at every stage.
✅ Put skills into practice in real-time with real-world sales opportunities, driving faster ROI.
✅ Get expert coaching and peer insights in live, weekly group sessions with Q&A, and actionable takeaways.
✅ Turn new skills into lasting habits, accelerating your sales process so you can sell smarter, win more, and grow revenue faster.
Master the program at your own pace—you can even start today. Complete it in a week or four weeks, progressing through one stage at a time. Each stage includes three modules with 12–15 bite-sized, micro-learning on-demand lessons (3–5 minutes each) for efficient skill development and retention. Explore the 12 modules below and start winning more today!
- Craft your 1-page Territory Peak Performance Plan
- Set smarter, actionable goals
- Win more by filtering, prioritizing, and pursuing the right leads
- Effectively position yourself against competitors
- Schedule and execute the perfect balance of sales activities to consistently achieve your sales goals
- Master soft skills to foster deeper engagement
- Enhance your active listening abilities
- Demonstrate genuine empathy to build strong rapport
- Craft inspiring and persuasive client success stories
- Become your customers' trusted advisor, driving higher sales conversion rates
- Master the art of asking the right questions to the right people at the right time
- Qualify your leads and quantify the gaps in their current state
- Elevate your questioning techniques to uncover deeper insights
- Position your solution as the most valuable bridge to close those gaps
- Empower customers to achieve their goals while equipping yourself to craft impactful value-bridge statements for your Deal-Winning Strategy and Perfect Pitch
- Minimize objections and build trust with confidence.
- Master LinkedIn, email, cold calls, and networking to gain commitment and outshine competitors
- Confidently generate a steady flow of high-quality leads
- Execute your prospecting activities with precision and success
- Harness the P.O.W.E.R. framework to develop customer-centric outbound skills
- Use email templates that grab attention instantly
- Leverage call scripts that captivate customers within the first 10–20 seconds
- Build rapport and advance sales seamlessly to the next stage
- Master the skill of leading impactful meetings—both in person and virtually
- Confidently handle objections with the expertise of a seasoned professional
- Quantify the customer’s value gap and collaborate to build a bridge that closes it
- Clearly articulate the results your customers desire
- Make captivating first impressions and effectively persuade stakeholders to buy from you
- Motivate them to schedule the next meeting with key decision-makers to close the sale
- Align your solutions with key buying criteria and execute persuasive strategies to close more deals
- Craft your 1-page Deal-Winning Strategy to equip yourself with the tools, insights, and actions needed for consistent success
- Organize everything you’ve learned about your customer into an actionable game plan.
- Develop compelling value-bridge statements to stand out and differentiate yourself
- Think like a CEO to identify and leverage the resources needed to win
- Instantly elevate your presenting skills to deliver compelling and persuasive presentations
- Streamline your preparation with a 1-page Perfect Pitch Planner
- Accelerate your sales cycle while leaving a lasting impression
- Gain the confidence to present effectively
- Craft captivating openings, and deliver persuasive value-bridge statements that inspire your audience to take action
- Master the use of impactful visuals and audience engagement techniques to close deals more consistently
- Master the skills to become an effective deal coach by creating a 1-page Team Pitch Plan
- Learn to demo your solution like a seasoned professional
- Choose the right selling team to align with your customer’s needs
- Lead team preparation and presentations with expert precision
- Confidently organize and coach your team through dry-runs, walkthroughs, and one-on-one sessions,
- Empowering your team to deliver impactful presentations that win deals
- Master a professional closing process that helps ensure sales success by confidently navigating every step
- Secure customer commitments at each stage to close more deals
- Address objections, lead negotiations, and execute impactful follow-ups
- Leverage a structured, results-driven approach to close deals more effectively
- Master the art of asking for and receiving client referrals
- Elevate your skills with the A.S.K. for Referrals process
- Uncover the three levels of value needed to revive cold leads using Sales C.P.R.
- Boost your pipeline with fresh opportunities, generate a steady stream of warm referrals, and reignite interest from cold leads
- Master the skills to prepare and lead virtual meetings like a pro
- Tackle common challenges with confidence
- Apply strategies to humanize virtual interactions
- Build stronger rapport both online and in person
- Leverage the A.B.C.'s of social selling for success
- Strengthen your social media presence to build trust and familiarity
- Optimize CRM tools to boost sales performance
The SalesEdge Playbook Tools
At key points, you’ll be prompted to pause and apply new skills using the Sales Playbook, which introduces new tools in each module to help you advance real-world opportunities in real time. Supported by live weekly group coaching sessions, this interactive approach transforms learning into lasting habits, enabling you to adapt your playbook to your business and achieve faster sales growth.
- Stakeholder Map with Pain-Gain Scale
- Power Statement Template
- Peak Performance Plan Template
- Power Prospecting Planner
- S.C.A.N. Active Listening Tool
- R.I.S.E. Client Success Storyboard
- Value - Gap Calculator
- Value - Bridge Statement Blueprint
- "No Delete" Email Template
- P.O.W.E.R. Cold Call Script Model
- Cold Call Objection Handling
- P.O.W.E.R. Networking Framework
- Master the Meeting Planner
- Objection Compass
- Deal Winning Strategy Template
- Perfect Pitch Planner
- Perfect Team Pitch Planner
- Meeting Etiquette Checklist
- Demo Like a Pro Blueprint
- 7 Commandments of Closing the Sale
- Pre-Closing Checklist
- A.S.K. for Referrals Framework
- Virtual Meeting Checklist
- ABC's of Social Media Selling
Customizable SalesEdge Playbook with 35+ Powerful Tools To Fuel Your Growth
Live Weekly Group Coaching Sessions With Our Expert Sales Instructor
Peer to Peer Learning Enabling You To Expand Your Professional Network
Interactive Application Exercises to Drive Faster Return On Investment