The Future of Sales Training

At Expert Sales Institute, we've modernized B2B sales training by bridging the gap between Fortune 500 programs and the practical, scalable needs of sales professionals and small to mid-sized businesses. Built on over three decades of real-world experience and thousands of hours of research, our program transforms salespeople and subject matter experts into high-impact sales professionals. Unlike legacy methodologies that repackage old ideas, we embrace the continuously evolving sales landscape with modern, enterprise-grade techniques in an accessible, actionable format—enabling professionals to sell smarter and grow revenue faster.

Why The SalesEdge Playbook Stands Out 

We encourage you to compare The SalesEdge Playbook to other sales training programs. Most focus on either strategy or tactics—we deliver both. Unlike programs filled with abstract theories or motivational fluff, we provide a scalable, repeatable system that professionals can implement immediately to accelerate their pipeline and close more deals.

Use the checklist below to evaluate what truly matters in a comprehensive, results-driven sales training program:

✅ Master Sales Across the Entire Sales Process – Not just focused on one aspect but covering the fundamentals, expert moves and disciplines across the modern sales process.

✅ Comprehensive Training for All Sales Levels – Effective for both new and experienced sales professionals.

✅ Sales Playbook - Includes 35+ tools, templates, scripts, and checklists customizable to your business.

✅ Live Weekly Coaching – Direct access to an expert instructor to refine strategies and execution.

✅ Peer Networking & Idea Sharing – Engage with top sales professionals to exchange insights during weekly online sessions.

✅ For All Sales Professionals – Designed for both inside and outside sales, whether selling in person or virtually in any industry.

✅ Proven, Field-Tested Sales Framework – Built from real-world B2B sales success and insights from top sales leaders across industries.

✅ Engaging, High-Quality Video Production – Professional, on-demand lessons that fit your schedule.

✅ Customer-Centric, Consultative Selling Approach – Move beyond pushing products to building rapport and persuasive skills needed to become their trusted advisor.

✅ Led by an Accomplished Sales Expert – Created by a 30-year sales leader with elite corporate sales training experience.

✅ Flexible Learning Options – Self paced training accessible on mobile, tablet, or desktop. Learn anytime, anywhere, on your schedule.

✅ 12+ Months of Access – Extended availability based on package selection, allowing for greater retention and skill development.

✅ Time Investment vs. Expected Outcomes – A comprehensive program designed to maximize sales results efficiently, equipping you with actionable skills that deliver measurable success.

✅ Faster ROI & Real-World Scenarios – Apply insights from actual sales situations to your own business immediately.

We are setting a new standard for sales excellence. Whether you're an individual sales professional, a team leader, or a business leader, The SalesEdge Playbook will equip you with the fundamentals, expert moves and disciplines to consistently win more deals and grow top-line revenue faster. Join us today. Sell Smarter. Win More. Grow Faster.

Meet Walt Melcher, Founder & CEO

Walt Melcher is an award-winning sales leader whose 30-year career spans roles from small businesses to Fortune 500 corporations. After mastering elite sales training programs at some of the world's most admired organizations, he founded Expert Sales Institute to deliver high-impact, cost-effective sales training specifically designed for salespeople at small to mid-sized businesses who need to sell smarter and win more to grow revenue faster. His proven approach has transformed underperforming territories into top revenue generators across seven different U.S. markets.

Award-Winning Leadership 

Walt's passion for help helping others succeed, commitment to driving sales excellence and coaching future leaders has earned him:

• 10x National Sales Leader Awards – Recognizing sustained top-tier sales performance across multiple product lines and companies
• Pyramid of Excellence Award – Honoring sales professionals who not only achieve exceptional revenue growth but also give back through mentorship and sales enablement innovation
• President's Club Sales Leadership Award (Paris, France) – Celebrating top sales leaders for exceptional performance on a global scale
• The University of Wisconsin selected Expert Sales Institute's SalesEdge Playbook Course for their sales continuing education professional development program.
  
• Founder & Co-Lead of the Professional Sales Institute at the University of Wisconsin - Green Bay Cofrin School of Business
• 1,000+ SMB Sales Conversations – Direct experience meeting with C-Suite business leaders, sales managers, and frontline reps to understand their biggest sales challenges.
  
• 1,500+ Hours of Sales Research & Development – Interviewing business leaders and top-performing sales professionals across industries to create the most comprehensive and actionable professional development program

Beyond the accolades, Walt is driven by a genuine passion for developing others. He brings an positive, collaborative approach to helping sales professionals and teams reach their potential. By turning challenges into growth opportunities, he fosters lasting success through meaningful, mutually beneficial partnerships.