Master Sales Course

Why Most Training Fails

Most sales training fades fast—lacking a clear process, tools, or reinforcement. That’s why 84% is forgotten within 90 days. The Master Sales Course fixes that with a complete system: the Bold Value™ method, a repeatable process, customizable tools, and on-demand lessons with live weekly coaching to build habits and drive ROI.

Buyers don’t want more pain. They crave bold value. 60% of sales are lost because buyers don’t see enough value and differentiation to justify change (Forrester). This training fixes that—equipping you to stand out with bold value that turns buyer pain into strategic gains. Reps who commit to this system become 12× more effective across the entire sales process—from lead gen to close.

The Bold Value^TM Advantage

A sales system that actually works in today’s fiercely competitive market. Too many reps struggle to break through the noise, prospect with confidence, earn trust, and deliver value that inspires change. The Bold Value™ Framework is the only complete selling system built to solve today’s toughest sales challenges—equipping you to win more and grow faster.

Bold Value Method

Your GPS, guiding the process to bridge the gap between buyer challenges and their vision of success — equipping you to showcase maximum value and differentiate your solution at every stage.

Our Bold Value Method Solves Top 3 Sales Challenges

Gaining buyer commitment & protecting profitability (60% of sellers)

Breaking through the noise to capture buyer attention (57%)

Overcome hesitation-inspire action & communicate cost of inaction (48%)

(Richardson 2025 Sales Survey)

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Bold Value Process

Your engine accelerating success — a modern four-stage process that equips you to move from lead gen to close, build trusted advisor status, and deliver bold value that earns buyer commitment at every stage.

Your Sales Process Matters

68% of companies struggle with inconsistent sales
execution, while research shows that businesses with a clearly
defined sales process achieve 28% higher revenue growth (Gartner, Harvard Business Review).

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Bold Value Playbook

Your powerful toolkit of customizable templates, scripts, and strategies aligned to every stage of the process to reinforce skills, embed habits, and drive ROI by applying new learnings to live deals—long after the course ends.

Prioritize Your Playbook

Companies with a formal sales playbook improve win rates by 15–20%( CSO Insights)

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Master The Process & Skills That Win

Winning today takes more than product knowledge or personality. Success demands a modern sales process—and the sharp skills, tools, and discipline to execute it with impact.

Each of the 12 modules in our 4-stage framework helps you master the fundamentals, expert moves, and disciplines needed to overcome buyer resistance, stand out with value, and close more deals.

Module 1: Mindsets

Jumpstart your skills with a winning sales mindset, defining customer pain and gain, mapping stakeholders, and crafting your persuasive elevator pitch.

Module 2: Peak Performance Plan

Craft a 1-page plan to set smarter goals, filter and prioritize leads, and identify sales activities to outsell your competitors.

Module 3: Soft Skills & Strong Stories

Master soft skill and active listening, and craft persuasive stories to build trust, inspire and motivate customer to buy from you.

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Module 4: Bold Value Discovery

Ask the right questions to qualify leads, quantify their challenges and pain, and deliver bold value that bridges their gap, differentiates you and motivates action.

Module 5: P.O.W.E.R. Prospecting

Proactively pursue leads using the P.O.W.E.R. framework—master LinkedIn, cold calls, email, and networking to spark engagement and accelerate deals.

Module 6: Master the Meeting

Lead impactful meetings people want to attend. Capture attention, handle objections, showcase value, and inspire action—turning every meeting into a step toward closing.

Module 7: Bold Value Blueprint

Craft a powerful 1-page deal-winning strategy that aligns solutions to buyer needs, highlights your bold value, and positions you to win with confidence.

Module 8: Perfect Pitch

Lead confident, persuasive presentations with this 1-page planner—craft captivating openings, deliver persuasive, bold value-driven messages and utilize simple, powerful visuals.

Module 9: Team Selling

Master team selling— lead productive prep sessions, and coach them to confidently deliver customer-focused messaging that leads your team to victory.

Module 10: Lead to Close

Confidently ask for the sale, handle objections, negotiations, and follow-ups with a structured, results-driven approach that secures commitments and consistently closes more deals.

Module 11: Referrals & Revive

Boost your pipeline with warm referrals and revived leads using the A.S.K. for Referrals model and Sales C.P.R. process to revive cold leads.

Module 12: Virtual Selling

Master virtual meetings, build rapport needed to humanize online interactions, boost social selling, and strengthen CRM use to achieve sustainable success.

Teams with a formal sales playbook improve win rates by 15–20%*

The Bold Value Playbook gives you 30+ customizable, practical tools—templates, scripts, and checklists—aligned to the method and process. These field-tested resources help you apply what you learn immediately, build lasting habits, and turn knowledge into measurable results.

*CSO Insights

A sample of tools included:

Stakeholder Map
R.I.S.E. Client Success Storyboard
ValueBridge Strategy Blueprint
Objection Handling & Negotiation Framework
P.O.W.E.R. Prospecting Templates
Perfect Pitch Planner
Pre-Closing Checklist

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It’s very comprehensive and meets the needs of small to mid-sized businesses.

George

President

This was an excellent opportunity to gain fresh ideas and sharpen my skills with practical, modern training.

Bonnie

Sales VP

Very powerful modules to improve impact around communicating with customers.

Tony

Sales Director

This was exactly what we needed.

John

VP Sales

The weekly sales coaching sessions were very beneficial to hear what others are thinking.

Rhonda

Account Manager

Enroll Instantly

Purchase the course to gain immediate access and begin accelerating your sales performance.

Check Your Inbox

Look for your welcome email with login instructions and set up your account to start transforming your results.

Commit to the System

Block time each week to complete a stage of the process, apply the tools, and join the weekly live coaching—to see real results.

Apply. Practice. Grow.

Put your new skills and tools to work in real-world selling to drive consistent wins and fuel sustainable growth.

Ready to Accelerate Your Sales Growth?

Schedule your complimentary growth consultation and see firsthand how Expert Sales Institute can align your strategy, empower your team, and drive predictable, sustainable results.

Schedule a Consult Today

Master Sales

Elevate your sales team’s results by mastering expert skills, a proven playbook of tools, and a repeatable sales process to win more deals, protect margins, and stand out in competitive markets.

Sales Fundamentals

Enable your subject matter experts and sales contributors to build foundational selling skills, communicate with confidence, and effectively support sales efforts—driving stronger revenue growth across your organization.

Sales Coaching

Equip your managers with practical coaching tools to reinforce new skills, drive team accountability, and sustain high-performance sales behaviors long after training ends.

Sales Growth Advisor

Accelerate scalable revenue growth, align your teams and resources, optimize go-to-market strategy, and drive execution with high-impact sales expertise—without hiring a full-time Chief Sales Officer.