Sales Fundamentals

Support Smarter.
Elevate Your Impact.

Sales success isn’t just about the rep—it’s a team effort. Technical experts, engineers, leaders, support roles, and marketing pros influence every stage of the customer journey.

With training tailored to their role and aligned to your sales process, they build foundational selling skills, communicate more effectively, support growth with confidence, and become more valuable contributors—helping drive new revenue and grow existing accounts.

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What You’ll Experience

Build confidence using tailored, real-world communication tools
Recognize and adapt to different buyer mindsets
Ask better questions and answer with clarity
Contribute insights and value that drive account growth
Collaborate effectively in meetings, demos, and proposals
Apply frameworks that elevate team-wide professionalism

Built for Support Roles

Not repurposed sales training—this is designed specifically for subject matter experts, marketers, and other non-sales pros who support revenue growth.

Built for Support Roles

Not repurposed sales training—this is designed specifically for subject matter experts, marketers, and other non-sales pros who support revenue growth.

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Seamlessly Aligned with Sales

Uses the same tools, language, and frameworks as our sales training, modified for supporters—creating consistency across your customer-facing team.

Seamlessly Aligned with Sales

Uses the same tools, language, and frameworks as our sales training, modified for supporters—creating consistency across your customer-facing team.

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Actionable from Day One

Equips learners with ready-to-use tools and techniques that boost confidence and impact—while also laying a strong foundation for those considering a future move into sales.

Actionable from Day One

Equips learners with ready-to-use tools and techniques that boost confidence and impact—while also laying a strong foundation for those considering a future move into sales.

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The SalesEdge Supporter Playbook Process

Our process equips customer-facing team members and leaders with essential skills aligned to the four stages of the sales process—Prepare, Engage, Advance, and Lead—enabling them to more effectively impact revenue growth, collaborate across teams, and build foundational selling skills that strengthen their role.

Module 1: Mindsets & Stakeholders

Build a strong foundation by understanding the sales process, customer mindsets, key stakeholders, and how your role contributes to revenue growth.

Module 2: Trusted Advisor Skills

Strengthen trust, rapport, and presence with soft skills, empathy, and active listening that elevate every interaction and build lasting credibility.

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Module 3: Ask & Answer with Insight

Learn how to ask powerful questions, uncover needs, identify their gap, and answer their questions confidently using proven techniques that position you as a valuable contributor.

Module 4: Communicate with Credibility

Master tone, clarity, and message delivery across emails, calls, and meetings using simple frameworks that enhance your professional presence and motivate target stakeholders.

Module 5: Deliver Differentiated Value

Support proposals and conversations by linking your contributions to customer value using bold, stakeholder-specific insights that bridge their gap.

Module 6: Influence Key Decisions

Boost your impact in meetings and demos by preparing confidently, handling questions with poise, and reinforcing your team’s value proposition.

Module 7: Lead with Impact

Gain next-step clarity, boost CRM follow-through, manage time and energy effectively, and build habits that elevate sustainable growth.

Why Us?

We prioritize understanding YOU - your organization, culture, and goals.

With 30 years of experience not only helping both small business and Fortune 500s sell smarter but also coaching subject matter experts and support roles to more effectively impact sales success, we blend strategic insight, actionable playbooks, and hands-on execution to turn growth goals into measurable outcomes.

Master Sales

Elevate your sales team’s results by mastering expert skills, a proven playbook of tools, and a repeatable sales process to win more deals, protect margins, and stand out in competitive markets.

Sales Fundamentals

Enable your subject matter experts and sales contributors to build foundational selling skills, communicate with confidence, and effectively support sales efforts—driving stronger revenue growth across your organization.

Sales Coaching

Equip your managers with practical coaching tools to reinforce new skills, drive team accountability, and sustain high-performance sales behaviors long after training ends.

Sales Growth Advisor

Accelerate scalable revenue growth, align your teams and resources, optimize go-to-market strategy, and drive execution with high-impact sales expertise—without hiring a full-time Chief Sales Officer.